Member Engagement - John Corker, MD, FACEP
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John Corker: For the long term sustainability and success of our organization, there's no more critical component than that membership engagement and communication. Our members have to be aware, on board with, and feel invested in what we're doing as an organization. And then moving forward, ultimately, any plan, whether it's strategic, short term, long term, needs to be informed by our membership but there needs to be adequate representation of all areas of our membership and forming these plans. Otherwise we're certainly doomed to fail.